05 Dec Delivering seamless CRTG integration for independent co-ops in record time
Celtech has deepened its commitment to the independent co-op sector in the UK by successfully integrating with Co-operative Retail Trading Group (CRTG) in record time.
Celtech worked closely with CRTG and delivered full integration with ab-initio application speedily and right first time.
This means that ab-initio has the capability to take electronic product and promotional data on a daily basis from the Co-Op Head office in Manchester and automatically update this information for its independent co-op customers.
It has gone one step further to ensure that all prices are optimised through its pricing strategy validation with Retail Express.
The benefits to independent co-ops are numerous.
- Substantial saving in administration time from having to manually set-up product, pricing and promotional information in their systems
- Accuracy and consistency of information is guaranteed through a direct feed
- Optimised pricing so co-ops can sell more products and maintain better margins
ab-initio already has extensive co-op capability built into its core application and full CRTG integration has further enhanced its importance for co-ops.
A number of Celtech‘s co-op customers are now enjoying the benefits from running their businesses with full CRTG integration.