ab-initio Tag

Protecting your margin during Promotions

The latest version of ab-initio (V6) features a powerful ‘Promotions Management’ module offering an extensive range of promotions capability to enable...

Celtech pick up ‘Industry Innovator’ Award

We were delighted to have ab-initio recognised by Ireland's leading FMCG publication Checkout, winning the 'Industry Innovator' award. Celtech's MD Darragh Fanning and...

Deconstructing the supply chain

From the interview with Celtech's  MD Darragh Fanning with The Sunday Business Post on 'Deconstructing the Supply Chain' Total visibility...

About Us

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Live View: Insight/Analytics

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation="" el_class="body"][vc_column][vc_column_text] LIVE VIEW [/vc_column_text][vc_separator type="transparent"][vc_column_text] [iframe src="https://iframe.ab-initio.online/?size=5" width="100%" height="700"]. Hover over the marked headings ( ) above to...

Customer/Marketing

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text] Be truly customer centric [/vc_column_text][vc_separator type="transparent"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_separator type="transparent" up="7"...